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WE ARE.

Executive Management Team

Our team is made up of seasoned executives that have held leadership positions in both multi-national companies and small organizations in the marine industry. Collectively we have over 40 years of experience, and are connected to a global network of industry professionals which complement our expertise.

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Mathew Vranich

Partner

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Alexander Berg

Partner

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Mathew Vranich

Partner

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United States

+1 561 - 573 - 7739

Matt Vranich is based on the US East Coast and leads our activities in the Americas.

​Matt is a seasoned Senior-level professional with over 25 years of experience in consumer goods, telecommunications and tactical apparel.  Prior to his involvement in Admiral Strategy Partners, Matt held leadership positions in the marine industry, where he has served in regional and global Sales, Marketing and General Management roles. 

 

Most recently, Matt was the Executive Vice President and General Manager, OEM Division at Navico, the world’s largest marine electronics company. In this role, he led an international team focused on vessel integration and helping boat builders create a better user experience for boaters worldwide. Prior to that, Matt held several leadership roles in sales and marketing with Brunswick Corporation in Europe and the Americas.

Matt has strong track record of creating and building profitable market share through the creation and execution of strategies in sales, marketing, product development and global expansion.  He has lived in the U.S. Latin America and Europe and is adept as developing and managing personnel from diverse geographies and backgrounds. 

 

Matt is fluent in Portuguese and Spanish and holds an M.B.A. from the University of Chicago Booth School of Business. He lives in New England with his wife, two children and dog.

Matt Vranich
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Alexander Berg

Alexander Berg

Partner

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Düsseldorf / Germany

+49 211 - 545 546 44

Alexander Berg is based in Germany and leads our European activities.

During the past 20+ years Alex gained broad professional expertise by holding Senior-level leadership positions in both multi-national companies and small organizations in consumer goods and marine industry with regional and global responsibilities in Product Management, R&D, Sales and General Management.

Most recently, Alex led the European OEM activities at Navico, the world's largest marine electronic company. Prior to that he served as Head of Program Management (Vice President of Product) and Member of the Management Board at Bavaria Yachts. In this role he directed and managed the Product Lifecycle of the entire portfolio of the group (Sail, Power, Multihull).  Earlier he deployed his expertise as investor and entrepreneur to found and transform a boat builder from start-up to successful exit by selling the company after 5 years.

In parallel Alex was active as management & technical consultant in projects across Europe since 2008.  He has a large international network and a track record of building new revenue streams and profitable market share by creation and execution of strategies in sales and portfolio management. He is very experienced in developing strategic partnerships and to deliver market relevant product portfolios through both core and innovative solutions, processes and relations.

Alex has a solid technical and commercial background and provides a broad cross-functional and international expertise in combination with strong interpersonal and intercultural skills. Having a Swedish-German origin he is solution oriented, pragmatic, hands-on and passionate about innovative technologies. Together with his family Alex loves to enjoy nature and sail in the archipelagos of the Nordic European countries.

Alexander Berg
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