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WE GUIDE.

Experts for Boating / Smart Technologies

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-boatbuilding

-boatbuilder suppliers

-smart boating / Integration

​Sales & Marketing

Business Development & Growth

Produkt Management / Development

Mergers & Acquisitions

​What are the USPs

We help companies optimize their marketing and sales strategy to drive profitable growth. We do this by drawing together insights from your customers, markets, business environments and internal organization. Then we model the economic implications of these insights and compare them with what’s working for other companies. From there, we work with management to embed change in the organization’s practices and processes. The result? Value-creating commercial strategy that is unique to your business — right down to individual products, programs and customer segments.

Our marketing and sales capabilities span the entire commercial journey.

We address the critical choices facing senior executives and develop blueprints for growth and increased shareholder value. Our understanding of market trends and drivers, along with deep industry expertise and analytical firepower, enables us to provide the evidence-based analysis executives need to make informed decisions, whether that involves realigning overarching corporate strategy or identifying how individual business units can make the greatest possible contribution to the entire organization.

Our deep experience in Organizational Strategy allows us to support our clients in configuring their businesses in a way that fully supports and unlocks the value of their strategies. In addition, our heritage in shareholder value management is an asset to our clients’ ability to build value.

Once you have made these choices in a coherent way, you’re in a better position to carry them out. With world-class capabilities in Performance Improvement, Value Activation, and Mergers & Acquisitions, we are able to ensure our clients develop and deliver actionable strategies that create measurable long-term value for organizations.

In all cases, we work closely with our clients to collaboratively design solutions that fit their needs and fulfil their strategic ambitions.

We can support your strategic goals across a wide variety of needs:


Business unit strategy

Sustain a competitive advantage over industry rivals. Taking control of your business’ destiny will yield higher revenue and improved margins while tightening alignment with corporate strategy and other business units.


Corporate strategy

Manage your businesses for maximum combined value. Results include more powerfully focused business choices, better allocation of capital and a clear view on how the center can create value for the businesses — through both value-adding capabilities and synergies.


Growth strategy

Seize good opportunities for expansion. You’ll see sustainable growth rates increase, more stable profit margins and a reduction in the risk of failed initiatives. Another benefit: a larger pipeline of vetted growth opportunities.


New product and service development

Bring a customer focus to developing new products and services. We bring a customer-centric lens to the development of new offerings. A key part of this is developing an understanding of customer needs – both met and unmet – from your own product offerings plus those of your competitors in order to identify new opportunities. You’ll increase revenues and reduce the risk of failed product launches. You’ll also surface untapped product and service opportunities, and improve efficiency and speed to market, all via our customer-centric approach to innovation.

WE VISUALIZE.

Visualize Your Market Potential

Successful companies all have one thing in common – they identify opportunities through a thorough understanding of their markets.  Admiral Strategy Partners can provide you with a data-driven foundation for your strategy including:

- Market Analysis

- Market Intelligence

- Competitive Analysis

- Opportunity Mapping

Potential

Develop Your Strategy

WE GUIDE.

Wheter you are entering a new market or re-evaluating your existing ones, you need to define the right strategy grow your business in new segments or areas. Benefit from Admiral Strategy Partners experience in:

- Overall Business Strategy

- Portfolio Strategy

- Go to market Strategy

- Sales & Marketing Strategy

We provide insights that help our clients make integrated strategic choices, achieving exceptional results. In all cases, we work closely with our clients to collaboratively design solutions that fit their needs and fulfill their strategic ambitions.

Our strategy consulting services help you answer the following questions:

What are our goals?

This includes not just your vision, mission and values, but also how big you'd like your enterprise to be and how much money you intend to make. Non-financial goals – things like corporate social responsibility, brand and market position – are part of the equation as well. We temper all of these objectives and goals with consideration of the resources available to you and your appetite for risk.
 

Where do we want to operate?

Besides the goods and services you have to offer, there’s also the matter of what industries or sectors you’d like to appeal to and the geographical regions where you plan to operate. You’ll also need clarity about customer segments, sales channels and your own role in the value chain.
 

How are we going to beat the competition?

You may have chosen what to sell and where, but you will need a compelling value proposition, potentially tailored to different customer segments, at the right price, sold the right way within the channels you’ve selected to use. Choices around the role of innovation strategies and inorganic options (acquisitions, partnerships, JVs, etc.) may also be important.
 

How should we configure?

Resources you have at your disposal need to be coordinated correctly to support the choices you’ve made around what, where and how. This includes ensuring you have the right mix of capabilities, a clear and effective operating model and the right level of resourcing. In addition, ensuring that incentives are aligned with behaviors commensurate with your strategy is also critical.
 

How do we make all of this happen?

As a final step, you need to make sure you have a robust plan, with clear accountability, meaningful targets and practical work packages or initiatives. This will need to be supported by realistic budgets and investments, particularly of employees’ time, and a disciplined change process that upholds accountability and ensures transparency.

Successful strategy requires an integrated set of choices and strong commitment to change across all levels of the organization. We help our clients make these strategic choices throughout the Strategy Cascade.

Brand strategy

Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.

Loyalty & customer experience

Increase customer traction by providing the seamless experience they want. This involves grasping customer needs across your portfolio of brands, products and channels — and, through this, defining the important characteristics of customer experience. In return, see higher profitability and increased loyalty by focusing on strategies to address pain points and create customer advocacy. You’ll also improve your ability to serve targeted customer segments and develop differentiated customer experiences with high return on investment.

New product and service development

Bring a customer focus to developing new products and services. Assume a customer-centric lens as we develop new offerings. A key part of this is developing an understanding of customer needs — both met and unmet — from your own product offerings plus those of your competitors in order to identify new opportunities.

You’ll increase revenues and reduce the risk of failed product launches. You’ll also surface untapped product and service opportunities, and improve efficiency and speed to market, all via our customer-centric approach to innovation.

Pricing strategy

Maximize overall profit while increasing margins and/or market share. Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in top-line results; the bottom-line effect is even greater. Our approach allows you to develop the optimal initial pricing framework and sales incentives and to see ongoing benefits from an analytical pricing framework informed by customers, market conditions and the competitive environment.

Channel strategy

Make the most of your channels to market by being in the right places in the optimal way. An adroit strategy is essential to winning in a rapidly evolving, digitizing channel landscape. We can help you develop this optimal strategy through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements, incentivization levers and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.

Marketing strategy

Speak to the right customers in the right way at the right time. The marketing landscape is changing more rapidly than at any time in the recent past, with digital, social and mobile technologies making traditional models of engagement obsolete. To develop marketing strategies that will direct your resources more effectively, we combine our commercial expertise in advanced data analytics with a game plan that gets your message in front of the audiences you need to reach. You’ll stimulate sales and strengthen your market positioning, thanks to a strategic view of the marketing mix that ties in more effectively with sales and product strategy.

Strategy

Refine Your Portfolio / Products

WE DEVELOP.

The final key element to create sustainable and profitable revenue streams are solid, innovative and market relevant products. We help you define and package those by:

- Product Refinement 

- Product  Management

- Product Development

- Competition Benchmarking

Brand strategy

Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.

Loyalty & customer experience

Increase customer traction by providing the seamless experience they want. This involves grasping customer needs across your portfolio of brands, products and channels — and, through this, defining the important characteristics of customer experience. In return, see higher profitability and increased loyalty by focusing on strategies to address pain points and create customer advocacy. You’ll also improve your ability to serve targeted customer segments and develop differentiated customer experiences with high return on investment.

New product and service development

Bring a customer focus to developing new products and services. We bring a customer-centric lens to the development of new offerings. A key part of this is developing an understanding of customer needs – both met and unmet – from your own product offerings plus those of your competitors in order to identify new opportunities. You’ll increase revenues and reduce the risk of failed product launches. You’ll also surface untapped product and service opportunities, and improve efficiency and speed to market, all via our customer-centric approach to innovation.

Customer targeting and value proposition

Identify the highest-priority customer segments to target, and define value propositions tailored to the needs of those segments. Many companies struggle with how best to understand, segment and prioritize customers — and how to optimize the economics, from both a provider and a customer perspective — leading to a “one size fits all” approach for allocating resources and investment. We rely on external research and rigorous quantitative analysis of sales data to inform customer groupings and determine the appropriate segments to pursue with the right value proposition. Our customer targeting capability provides clients with a clear focus on the “best fit” segments where the business can drive revenue and profit growth.

Pricing strategy

Maximize overall profit while increasing margins and/or market share. Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in top-line results; the bottom-line effect is even greater. Our approach allows you to develop the optimal initial pricing framework and sales incentives and to see ongoing benefits from an analytical pricing framework informed by customers, market conditions and the competitive environment.

Portfolio

Refine Your Organisation / Operation / Processes

WE ORGANIZE.

Sales force effectiveness

Improve and accelerate sales performance by determining the right processes and enablers to maximize the commercial team’s effectiveness. To realize sales gains, sales and marketing processes need to align with the customer strategy and go-to-market model throughout the sales cycle. Sales enablers, such as compensation scheme for the team, key performance indicators, systems and tools, and training programs, must also be established to ensure that the sales team has the best support. We advise and support management teams on establishing the right infrastructure to root out sales productivity drains, align incentives and ultimately drive sales growth.

Channel strategy

Make the most of your channels to market by being in the right places in the optimal way. An adroit strategy is essential to winning in a rapidly evolving, digitizing channel landscape. We can help you develop this optimal strategy through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements, incentivization levers and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.

Marketing strategy

Speak to the right customers in the right way at the right time. The marketing landscape is changing more rapidly than at any time in the recent past, with digital, social and mobile technologies making traditional models of engagement obsolete. To develop marketing strategies that will direct your resources more effectively, we combine our commercial expertise in advanced data analytics with a game plan that gets your message in front of the audiences you need to reach. You’ll stimulate sales and strengthen your market positioning, thanks to a strategic view of the marketing mix that ties in more effectively with sales and product strategy.

Go-to-market and commercial organization

Define the optimal go-to-market strategy and commercial organization that will deliver against revenue growth or profit improvement objectives. In both nascent and mature markets, companies need to make complex choices around their go-to-market strategies, considering both direct and indirect models. In nascent markets, the relevant channel infrastructure may not be available, and a business may need to invest independently or in partnerships to build new routes to market. In mature markets, the distribution landscape may be evolving or consolidating. A business needs to select carefully the go-to-market and commercial models that would effectively and efficiently get its products or services to the customers, while allowing the business to capture the maximum value across the distribution chain.

Commercial excellence

Reinvigorate revenue growth and optimize sales and marketing spend. Commercial Excellence comprises a series of steps that an organization can take to define its target customers and plan the delivery of its value proposition to them, supported by excellent sales and marketing execution. Commercial Excellence is key for businesses that seek to establish a new go-to-market model to enter new categories or markets, and also for established businesses that aim to gain a competitive advantage and target incremental growth in mature, highly competitive categories. In our experience, Commercial Excellence initiatives can yield concrete financial benefits in terms of revenue growth and/or substantial SG&A savings through optimized resource allocation.

Organisation
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